In June, we posted a commitment to fight against systemic racism. Today, we are reporting our progress for Q3 and recommitting ourselves to this fight and to serving our readers and using our site and social media platforms to fight bias and exclusion.
We are listening to the feedback we receive and are making changes to the content we produce and the way we operate internally. Representing, valuing and honoring diverse experiences is an important response to systemic racism. This commitment goes beyond Liquor.com and throughout Dotdash.
Below are updates to our commitment from June:
- We committed to having at least 25% of our new written and visual site content be created by BIPOC by September 30. We have met this goal and will continue to increase representation and diversity through the stories we tell and who tells them.
- We committed to working to reduce bias in our site content and pledged to review content that accounts for 50% of our site traffic, making sure it appropriately acknowledges and celebrates the cultural origins of recipes and spirits by November 30. We have met this goal and also expanded our editorial guidelines to further address and prevent bias in our content.
- We committed to amplifying and normalizing the work of Black members of the drinks community on our social media platforms and having at least 20% of our Instagram stories feature BIPOC spirits and drinks professionals by September 30. We have met this goal. We are reviewing our past content and have expanded our editorial guidelines to include social content and outreach practices, focused on preventing bias, tokenism and appropriation. We will continue to increase representation and engage marginalized communities in a lasting way.
We commit to creating an environment where BIPOC staff members can build careers, advance and feel supported.
We help people with our content, and we want to help people where it really counts, too.
We expect these goals to evolve and expand. We look forward to hearing from our readers and listeners about how we can continue to improve.
Thank you for your readership and the opportunity to make our site even better.
Our Commitment to Anti-Racism, June 2020:
To end racism, we must fight actively against it. Leadership has to come from every source of power and today especially from businesses. Our website has not done our part editorially or organizationally. We publish the work of so many writers, photographers and illustrators, but relatively few are Black, Indigenous or People of Color (BIPOC). There are no Black editors on our staff. This is unacceptable. Addressing these deficiencies is the foundation of our commitment.
As a cocktails and spirits website, we believe that we can make a lasting difference by focusing on the people we work with, who we pay and what we choose to publish.
This is our commitment:
- We will actively recruit and promote Black and POC writers and drinks professionals to report stories, develop recipes and create visuals. By September 30, we pledge that at least 25% of our new written and visual content will be created by BIPOC.
- We will amplify and normalize the work of Black members of the drinks community on our social media platforms. By September 30, at least 20% of our Instagram stories will feature BIPOC drinks professionals.
- We will consciously work to reduce unconscious bias in our content. By November 30, we pledge to review content that accounts for 50% of our traffic to make sure it appropriately acknowledges and celebrates the cultural origins of recipes and spirits.
- We will post about our work for each quarter to update you on our progress.
We hope and plan to get a lot right, but we know we will get some things wrong. We look forward to hearing from our readers and listeners about how we can continue to improve.
Thank you for your readership and the opportunity to make our site even better. This is the beginning.
Eric, Alexis, Nadia, Kathryn, Todd, Brooke